Here you will find a guide to writing B2B SEO content for Teamtown. These are guidelines we generally follow to maintain brand voice and consistency across our content.

The rules

These are the rules we follow to ensure consistent, well-read and SEO friendly writing for Teamtown’s content efforts. There are 20 rules that improve writing in general and lead to better results.

1. Don’t generalize

Sentences like “Every business owner knows” is a generalization because it’s more likely that not ever business owner actually knows. It’s best to avoid such sentences unless you’re 1000% sure of what you’re saying.

2. Don’t be cocky

You can sound over-confident with sentences like:

• “Let me show you,”
• “Let me teach you,”
• “You better take notes,”
• “I will teach you”

The cockiness will cost us if the rest of the text is not high quality and it’s best to avoid.