This playbook guide shows the process we use from end-to-end to produce blogs on a weekly cadence. Each part of the process has an owner that is responsible of seeing that part from start to finish.

Owner: Alex Stewart - [email protected] or Slack

Frequency: Weekly

Creating Briefs

Owner: VA

https://www.loom.com/share/e105c17fa5fe4e508dea7dd19c8d099f

1. View the articles in the content plan spreadsheet
2. Ensure all the information for the article lines up with the ‘main goal’ of the article
3. Transfer all the information to in the columns that match
4. Set the status of the article to ‘Queued’

Using Briefs & Writing

Owner: Content writers